Technical Sales Representative
Contract
Kenya,
Nairobi
Posted
11/07/2025,
2 days ago
Industry: Manufacturing
Role: Technical Sales
Salary Range: Confidential
Closing: 18/07/2025
Client: Confidential
Job Title: Technical Sales Representative
Our client is looking forward to recruiting a Technical Sales Representative. The TSR will be expected to evaluate new business opportunities and promote the client value proposition of technologies, products, and services in line with the business strategy and marketing initiatives.
The TSR will act as the expert of the segment/s when it comes to product performance and value delivered at the customers
The role will offer application support & training across all Client's segments. Picture of success will be through coordinated service calls and requisite reports to each customer and application area to deliver high adhesive solutions to retain, grow, and acquire new customers while delivering sustainable value addition to the customers. It will involve building a healthy working relationship with the distributor to build capacity through training and forecast. He will rely on strong market intelligence skills to understand both market needs and competitor activities
JOB RESPONSIBILITIES
Profitably grows market share through acquiring new business at new customers and new applications at existing accounts
- Meets annual budget growth objectives by closing qualified new business opportunities.
- Maintains a healthy new business pipeline of new opportunities in line with the annual growth plans
- Skilfully utilizes the client's sales process to find, qualify and close new business.
- Sells at optimum value and margin to meet agreed profit targets.
Maintain business in existing accounts
- Develop trusting and productive relationship with the key decision makers in the account. Can develop relationship maps and maintain in SFDC under contact records.
- Understands market trends and offers solutions to customer's ensuring expectations are met.
- Collaborating with the customers to review the business performance during formal business review meetings.
- Gathers business intelligence to understand possible threats and mitigates the same.
- Collaborating with global teams to grow and maintain the business segment (s).
Manages activities related to identifying new business opportunities:
- Is technically independent and competent enough to manage running own technical demonstrations- and able to produce technical reports.
- Manages own time by focusing efforts on the blue-chip opportunities.
- "Opens the door" at potential customers, develops and explains the client value proposition.
- Helps customers to select appropriate products for various applications. Ensures customers are fully aware of value delivered.
- Evaluates and establishes relationships with potential partners, such as application equipment providers, OEMs, Industry associations to achieve a deeper market penetration.
- Evaluates customer requirements within the overall context of the market, i.e. applicability of similar products and projects for other customers.
- Support opportunities related to regular business and support successful closure
Develop and improve value offering
- Capture customer requirements and help translate them into value propositions.
- Collect data supporting value propositions at customers Monitor and document the offered values in continued business
- Ensures customer projects are on time and on budget.
Work on Product Portfolio:
- Manage product program in the segment and define the GOTO product portfolio
- Completes detailed customer requirements with appropriate business to ensure understanding of requirements and CTQ's as necessary for R&D / Technical Service
- Capture trends from industry and translate them into new product or service developments and innovative offerings.
- Propose and lead suggested price positioning in the segment in cooperation with business manager. Interaction and communication with internal stakeholders.
- Seeks input from Strategic Account Manager, Business colleagues and sales to develop segment strategy
- Partners with all stakeholders to establish priorities, service levels and expected deliverables.
- Partners with Marketing, Technical Department and R&D to ensure voice of the customer is received and acknowledged in the client R&D pipeline and all related internal support.
- Expertly communicates across the business on all internal and external activities, in line with the strategic plan. Provides regular updates to all stakeholders
- Is aware of the forecasting
GEOGRAPHY AND MANAGERIAL RESPONSEBILITY
- Has no formal managerial responsibility, but may provide guidance to colleagues (e.g., provides coaching, assigns work, ensure monthly/weekly plan is duly done and updated,
TYPICAL JOB REQUIREMENTS
- Bachelor's degree in business, Industrial Chemistry, Chemical and Process Engineering Marketing or Technical.
- Proven track record of successful market development with a minimum of 2 years technical sales experience.
- Strong driver for results and success. Shows passion for the role.
- Expert in the value selling process with good understanding of B-2-B selling process.
- Ability to harness and manage important business relationship.
- Outstanding technicsl, commercial and communication skills at all levels of contacts: Executive, Middle Management & Production floor.
- Understanding of basic financial metrics such as Contribution and Gross margin, Margins and Working Capital
- Strong oral, presentation and written communication skills.
- Good analytical capabilities linked to good strategical thinking skills.
- Significant industry standing. Considered an expert in technical Adhesives. Has a technical background experience of working in a fast-paced manufacturing set up
- Excellent listening skills
- Excellent computer literacy
- Ability to work in a team with different cultures and nationalities.
- Ability to lead, influence and motivate the internal cross functional team to achieve business goals
- Intimate knowledge of the support functions.
- Ability to work in a fast and changing environment.
- Disciplined work approach with good reporting skills.
- Ability to travel within regions.
- Ability to acquire knowledge of adhesives performance and applications of product range within 6-month period.
- High ethical standards - must meet Client's Minimum
All applicants are advised to adhere to the application guidelines for consideration. Only shortlisted candidates will be contacted.
NB: Flexi Personnel does not charge candidates for job placement.