ATS - Applicants Tracking System

Simply Intuite.

MARKETING MANAGER

FullTime Kenya, Nairobi Posted 2 months ago

Industry: Other

Role: Other

Closing: 06/07/2022

REPORTS TO: BUSINESS DEVELOPMENT MANAGER

Our client, iPay, is an award-winning, reliable, and secure real-time end-to-end payment processing and billing service provider, that supports instant payments both online and in-store as well as offer customized payment solutions for all businesses to accept digital payments. Our client is looking to fill the position of a Marketing Manager.

JOB PURPOSE

Developing and implementing marketing strategies, including social media, digital, advertising, communications, and creative strategies. Planning and coordinating marketing initiatives; creating brand awareness and positioning the brand. Oversee product development process with the aim of developing products and facilitating business decision making. Management of the iPay Products Portfolio.

DUTIES AND RESPONSIBILITIES

  • Formulate marketing strategies including digital, advertising, communications, and creative strategies to achieve the sales targets for the organization.
  • Develop and implement strategies that drive brand positioning that generates demand and interest among merchants.
  • Drive brand message that is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Maintain a cohesive, highly trained, motivated team sufficient to meet daily department demands, providing training, development, support, and leadership.
  • Drive brand love through motivating, leading, and influencing all the staff in all the departments by being the marketing ambassador.
  • Lead in the marketing research On Consumer behavior, merchant feedback, customer expectations, market insights with a goal to develop and implement Customer value proposition (CVP), share updates on pricing, competitive advantage, to improve customer experience, delivery mechanisms and content relevant to merchant acquisition and education.
  • Provide active, intentional leadership to the marketing team; provide timely and constructive feedback; monitor the accomplishment of team and individual goals and objectives; foster an environment of continuous learning consistent with the needs of the organization, team, and the individual staff member.
  • Coordinate Brand events, campaigns, and meeting logistics.
  • Support design and direct all digital platforms and strategies, including website, mobile applications, Search Engine Optimizations and Social media assets.
  • Growth in market share through increased product uptake Promotion of the brand through product communication development
  • Develop and coordinate the implementation of the marketing budget

 

Operational Responsibilities

  • Coordinate brand surveys as well as market intelligence and feedback.
  • Coordinate the contracted marketing agencies to ensure effective service delivery.
  • Review and submit reports on the implementation of the marketing strategies and work plans.
  • Guide the team in the development of marketing and promotional materials.
  • Conduct periodical reviews of the marketing plans to ensure the plans are aligned with the corporate marketing strategy.
  • Understanding analytics and measuring return on Investment (ROI)

MINIMUM REQUIRED QUALIFICATIONS AND EXPERIENCE

  • A Bachelor’s Degree in marketing, communications or social sciences field with relevant qualifications including marketing, Business Growth, customer Experience, communications and/or public relations.
  • Certification in Strategic Management and Leadership
  • Experience in strategy development & implementation
  • 3 years of marketing/product management experience as well as Digital marketing

PHYSICAL DEMAND

  • Ability to travel
  • Flexible working hours

SKILLS AND COMPETENCIES

  • Detail-oriented, Team player and demonstratable problem solver
  • Disciplined, Ethical, Honest and Transparent
  • Awareness of the commercial trends and developments within the industry.
  • Able to identify, mentor and grow the leadership potential of members in your team(s)
  • Innovative strategic marketer and planner with and sharp knowledge of market trends
  • Legislations related to payments service provider and financial industry.
  • Ability to use email campaigns, blogs, forums, and social media experience to generate leads.
  • Creative, communication, negotiation, writing and presentation skills


 NB: Flexi Personnel does not charge candidates for job placement.