ATS - Applicants Tracking System

Simply Intuite.

Chief Commercial Officer (CCO)

FullTime Kenya, Nairobi Posted 29/04/2024, 3 weeks ago

Industry: Tourism

Role: Operational and Managerial

Salary Range: Confidential

Closing: 08/05/2024

Client: Confidential

Our client, in the Tourism and Travel industry, is seeking to recruit a Chief Commercial Officer (CCO).

Job Purpose

The Officer will be responsible for leading our tourism company's commercial operations and drive revenue growth, developing and executing commercial strategies, optimizing sales and marketing initiatives, and enhancing customer engagement to maximize business performance and market share in the tourism sector.

Key Responsibilities:

  • Commercial Strategy Development: Develop and implement comprehensive commercial strategies aligned with the company's overall business objectives and growth targets. Lead efforts to identify market opportunities, define target segments, and position the company competitively within the tourism industry.

  • Sales and Revenue Management: Oversee sales operations, revenue generation, and pricing strategies. Set ambitious sales targets, monitor performance metrics, and implement initiatives to achieve revenue goals.

  • Marketing and Brand Management: Drive marketing initiatives to enhance brand visibility, customer acquisition, and retention. Collaborate with the marketing team to develop innovative campaigns, digital strategies, and partnerships to promote tourism offerings effectively.

  • Customer Experience Optimization: Champion a customer-centric approach to ensure exceptional customer experiences throughout the customer journey. Implement strategies to enhance customer satisfaction, loyalty, and advocacy.

  • Partnership Development: Identify and cultivate strategic partnerships with travel agencies, tour operators, hotels, airlines, and other industry stakeholders to expand distribution channels and market reach.

  • Data Analysis and Insights: Utilize data analytics to gain actionable insights into market trends, customer preferences, and competitive landscape. Leverage insights to optimize business decisions and marketing strategies.

  • Team Leadership and Development: Build and lead a high-performing commercial team. Provide mentorship, guidance, and professional development opportunities to enhance team capabilities and performance.

  • Collaboration and Cross-functional Leadership: Collaborate with cross-functional teams including operations, finance, and product development to ensure alignment and seamless execution of commercial strategies.

  • Risk Management and Compliance: Monitor industry regulations and compliance requirements related to sales, marketing, and customer engagement. Implement risk mitigation strategies to protect the company's reputation and interests.


  • Bachelor’s degree in business administration, Hospitality Management, or a related field; MBA or equivalent advanced degree preferred.

  • Proven track record of success in commercial leadership roles within the tourism, hospitality, or related industry.

  • Strong business acumen with demonstrated ability to drive revenue growth and market expansion.

  • Extensive experience in developing and executing commercial strategies, sales planning, and customer acquisition.

  • Deep understanding of digital marketing, e-commerce, and distribution channels in the tourism sector.

  • Excellent leadership and interpersonal skills, with the ability to inspire and motivate teams.

  • Analytical mindset with proficiency in data-driven decision-making and performance management.

All applicants are advised to adhere to the application guidelines for consideration. Only shortlisted candidates will be contacted.

NB: Flexi Personnel does not charge candidates for job placement.