ATS - Applicants Tracking System

Simply Intuite.

Chief Sales Officer - CSO

FullTime Kenya, Nairobi Posted 29/04/2024, 3 weeks ago

Industry: Tourism

Role: Sales

Salary Range: Confidential

Closing: 08/05/2024

Client: Confidential

Our client, in the Tourism industry in the region, is seeking to recruit a Chief Sales Officer.

Job Purpose

The role will be responsible for developing and executing sales strategies, expanding market reach, and fostering strong relationships with customers and partners within the tourism sector.

Key Responsibilities:

  • Sales Strategy Development: Develop and implement strategic sales plans to achieve business objectives and revenue targets. Define market segmentation, target customer profiles, and sales channels to maximize sales opportunities.

  • Revenue Generation: Drive revenue growth through proactive sales activities, customer acquisition, and business development efforts. Identify new market opportunities and partnerships to expand the company's market share in the tourism industry.

  • Sales Team Leadership: Build and lead a high-performing sales team. Provide coaching, mentorship, and performance management to optimize team productivity and effectiveness.

  • Customer Relationship Management: Cultivate and maintain strong relationships with key customers, travel agencies, tour operators, corporate clients, and industry partners. Act as a primary point of contact for major accounts and strategic partnerships.

  • Sales Operations Management: Oversee all aspects of sales operations including forecasting, budgeting, pipeline management, and sales reporting. Monitor sales performance metrics and implement strategies to drive continuous improvement.

  • Product and Service Promotion: Collaborate with marketing and product teams to develop and promote tourism offerings, packages, and promotions. Create compelling sales materials and presentations to showcase the company's value proposition.

  • Market Research and Analysis: Stay abreast of market trends, competitive landscape, and customer preferences. Conduct market research and analysis to identify opportunities for product innovation and market differentiation.

  • Negotiation and Contract Management: Lead negotiations with customers and partners to secure contracts and agreements. Ensure favorable terms and conditions that align with business objectives and profitability goals.

  • Collaboration and Cross-functional Leadership: Partner with cross-functional teams including marketing, operations, finance, and customer service to align sales strategies with overall business objectives. Foster a collaborative and cohesive working environment.

  • Performance Tracking and Reporting: Establish KPIs and performance metrics to track sales effectiveness and ROI. Generate regular reports and dashboards to communicate sales performance and business insights to executive leadership.


  • Bachelor's degree in Hospitality Management, Business Administration, Sales or related field;

  • Proven track record of success in sales leadership roles within the tourism, hospitality, or related industry.

  • Strong business acumen with demonstrated ability to drive revenue growth and market expansion.

  • Excellent leadership, communication, and interpersonal skills, with the ability to build relationships and influence stakeholders.

  • Strategic thinker with a customer-centric focus and the ability to identify market opportunities.

  • Experience in developing and executing sales strategies, managing sales teams, and achieving revenue targets.


All applicants are advised to adhere to the application guidelines for consideration. Only shortlisted candidates will be contacted.

NB: Flexi Personnel does not charge candidates for job placement.