ATS - Applicants Tracking System

Simply Intuite.

General and Modern Trade Sales Executive

FullTime Kenya, Nairobi Posted 24/01/2024, 1 month ago

Industry: Manufacturing (Food Processing)

Role: Sales

Salary Range: KES 120,000

Closing: 01/02/2024

Client: Confidential

Location: Nairobi, Kenya

BUDGET: KSHS 120,000

Our client, a young and ambitious agro-processing company with an existing brand presence in Kenya, regional markets, and international markets, is sourcing for a General and Modern Trade Sales Executive.

Job Purpose

The role is multifaceted, involving the management of relationships with traditional trade outlets and modern retail channels. The role holder will be responsible for driving sales, optimizing product visibility, and ensuring a strong market presence across diverse retail platforms.

This role offers a unique opportunity to join a company with a significant social impact on the livelihoods of smallholder farmers and communities often excluded from the value chain by conventional business strategies.

Key Responsibilities:

Trade Relationship Management:

  • Develop and nurture relationships with traditional trade outlets, such as independent stores, as well as modern trade partners, including supermarkets, hypermarkets, and retail chains.
  • Serve as the primary liaison between the company and trade partners.

Sales Strategy Implementation:

  • Devise and execute comprehensive sales strategies to achieve revenue targets across both traditional and modern trade channels.
  • Collaborate with cross-functional teams to align strategies with overall company objectives.

Product Placement and Visibility:

  • Optimize product placement within traditional trade outlets and coordinate with merchandising teams for effective displays.
  • Ensure optimal shelf space and visibility within modern trade channels.

Promotions and Campaigns:

  • Plan and execute promotions and marketing campaigns tailored to both traditional and modern trade channels.
  • Negotiate promotional agreements and secure additional space for featured products.

Data Analysis and Forecasting:

  • Analyze sales data and market trends to identify growth opportunities and potential challenges.
  • Collaborate with demand planning and supply chain teams to ensure optimal inventory levels.

Training and Support:

  • Conduct training sessions for retail staff in both traditional and modern trade outlets, focusing on product knowledge, promotions, and effective selling techniques.
  • Provide ongoing support to ensure the consistent and informed promotion of the company's products.

Order Management:

  • Manage and process orders from various trade partners, ensuring accuracy and timely delivery.
  • Collaborate with logistics and supply chain teams to optimize inventory levels and prevent stockouts.


  • Bachelor's degree in business, marketing, or a related field.
  • At least 5 years’ experience in both general and modern trade sales within the FMCG industry.
  • Must have spent a minimum of two years with the same organization and demonstrated success in general and modern trade sales.
  • Strong understanding of trade dynamics, including negotiation processes, promotional activities, and market trends.
  • Excellent communication, negotiation, and interpersonal skills.
  • Analytical mindset with the ability to interpret and act upon sales data.
  • Results-driven with a track record of achieving and exceeding sales targets.
  • Familiarity with trade marketing strategies and merchandising principles.
  • Proficient in using CRM software and MS Office applications.
  • Adaptability, agility, and proactive problem-solving.

All applicants are advised to adhere to the application guidelines for consideration. Only shortlisted candidates will be contacted.

NB: Flexi Personnel does not charge candidates for job placement.