ATS - Applicants Tracking System

Simply Intuite.

Modern Trade Sales Executive

FullTime Kenya, Nairobi Posted 24/01/2024, 1 month ago

Industry: Manufacturing (Food Processing)

Role: Sales

Salary Range: 90,000 KES

Closing: 01/02/2024

Client: Confidential

Our client, a young and ambitious agro-processing company with existing brand presence in Kenya, regional and international markets is sourcing for a Modern Trade Sales Executive.


This role is critical in managing and expanding the company's presence within modern retail outlets. The jobholder will be responsible for fostering relationships with key decision-makers, optimizing product visibility, and driving sales growth in modern trade channels.

This role offers a unique opportunity to join a company with significant social impact on the livelihoods of smallholder farmers and communities often excluded from the value chain by conventional business strategies.


Account Management:

  • Build and maintain strong relationships with key accounts in modern trade, including supermarkets, hypermarkets, and large retail chains.
  • Act as the primary point of contact between the company and modern trade partners.

Sales Strategy Implementation:

  • Develop and execute sales strategies to achieve revenue and market share objectives in modern trade channels.
  • Collaborate with the sales team and management to align strategies with overall company goals.

Product Placement and Visibility:

  • Ensure optimal product placement on shelves to maximize visibility and accessibility.
  • Coordinate with merchandising teams to implement attractive product displays.

Promotions and Campaigns:

  • Plan and execute promotions and marketing campaigns within modern trade channels.
  • Negotiate promotional agreements and secure additional shelf space for featured products.

Data Analysis:

  • Analyze sales data and market trends to identify opportunities for growth.
  • Provide insights and recommendations to enhance product performance and market competitiveness.

Forecasting and Planning:

  • Work closely with demand planning and supply chain teams to ensure adequate stock levels to meet demand.
  • Forecast sales and monitor inventory turnover to prevent stockouts or overstock situations.

Training and Support:

  • Conduct training sessions for modern trade staff on product knowledge, promotions, and selling techniques.
  • Provide ongoing support to ensure retail staff is well-informed and motivated to sell the company's products.


  • Bachelor's degree in business, marketing, or a related field.
  • At least 5 years’ experience in modern trade sales within the FMCG industry.
  • Strong understanding of modern trade dynamics, including negotiation processes and promotional activities.
  • Minimum of two years with the same organisation and demonstrable success in modern sales.
  • Excellent communication and interpersonal skills.
  • Analytical mindset with the ability to interpret sales data and market trends.
  • Results-driven with a track record of achieving and exceeding sales targets.
  • Familiarity with trade marketing strategies and merchandising principles.
  • Proficient in using CRM software and MS Office applications.
  • Adaptability, agility, and a proactive approach.

All applicants are advised to adhere to the application guidelines for consideration. Only shortlisted candidates will be contacted.

NB: Flexi Personnel does not charge candidates for job placement.