Position: Social Media Lead

Location: Nairobi.

Reporting to: Senior Multimedia Producer

JOB PURPOSE & SUMMARY

Our client  who is in the high-tech space offering global technical services is looking for a Social Media Lead to join their vibrant team in Nairobi.

KEY RESPONSIBILITIES AND DUTIES

• Create materials to use on social media and other web platforms to drive traffic and promote our products and services.
• Collaborate with the marketing department to develop new digital media strategies.
• Managing our online communities to ensure respectful and appropriate engagement.
• Responding to comments on each of our accounts.
• Overseeing customer service provided via social media.
• Analyzing data to determine whether social media campaigns have achieved their objectives.
• Coaching employees company-wide on content creation best practices.
• Running company social media advertising campaigns.
• Formulating high-quality novel written and visual content for each social media campaign.
• Building a social media presence by maintaining a solid online presence.
• Monitoring the company's brand on social media.
• Building brand awareness by engaging relevant influencers.
• Developing and managing marketing campaigns that align with company goals and objectives.
• Creating content for blogs, social media, and other digital platforms to engage target audiences.
• Building relationships with target audiences, answering questions and providing support throughout the process.
• Monitoring industry trends and competition to identify opportunities for new products or services.

QUALIFICATIONS:

EDUCATION/KNOWLEDGE AND EXPERIENCE

• Bachelor’s degree in marketing or another      business-related field or equivalent experience in a similar role.
• At least 5 years’ experience in Social      Media Management related roles.

COMPETENCY AND TECHNICAL SKILLS

• Excellent communication (oral/writing) and presentation skills
• Excellent communication, creative, organizational, and decision-making skills.
• Self-driven, results-oriented, and positive team player.
• Ability to thrive in a  multitasking environment and can adjust priorities on the fly.
• Ability to respond promptly and prioritize workload effectively based on the needs of customers.
• Keen attention to detail and effective time management skills
• Eager to learn, adapt and collaborate at all levels.