FUNCTION: Marketing.

CITY & COUNTRY: Kenya.

ROLE SUMMARY.

What are the key objectives and expectations from this role? 

Support the implementation of consumer/trade engagement activities within the market in line with the agreed cycle plan and marketing/brand strategy. Provide appropriate support to the trade team within the approved budget that will ensure markets achieve the set business targets in terms of volume, GDB’s share, portfolio strategy, adult shopper marketing & Customer engagement Programmes.

ACCOUNTABILITIES.

Operations / Professional / Business.

• Implement and evaluate the activities stipulated in the cycle plan to ensure that marketing objectives are achieved.
• Execute all marketing activities in line with market and brand strategy, market regulation and International Marketing Principles [IMP].
• Recommend touchpoints for the execution of the activities. Ensure markets have the right level of merchandising materials in stock.
• Drive implementation of Customer engagement programmes, ensure programmes meet objectives & are evaluated for learning’s.
• Support cycle activity rollout including Activity Recommendation [ACREC] generation and regular evaluations.

Management.

• Manage the merchandising store and the implementation of the merchandising strategy (development, deployment, maintenance and evaluation).
• Constant monitoring and reporting of BSE & NBSE to ensure activities are within budget set.
• Monitor all other resources allocated to implement cycle plan to ensure efficiency in execution.
• Ensure that all project types are managed within approved ACREC and follows process before release to market.
• Actively participate in the monthly business planning cycle by supporting the Market Manager.

Leadership Accountabilities.

• Proactively take leadership for own development by ensuring Performance Objectives for the year are set, Career plan updated, and individual training being carried out.
• Drive the above market way of working to ensure timely execution of plans.
• Assist to identify, initiate, manage and develop new product and packaging projects, to satisfy consumer needs to contribute to future corporate growth and profit objectives.
• Contribute to create a climate which encourages innovation and creativity.
• Understand market needs on merchandising, through visits and interaction, and translate it into actionable opportunities.
• Work closely with activations agencies to deliver on agreed objectives.

EXPERIENCE, SKILLS, KNOWLEDGE.

General skills required.

• Computer literate and well versed with all Microsoft Office Packages.
• Strategic thinker, with good communication and interpersonal skills.

Functional skills required.

• Trade Marketing & Development (TM&D) at entry level Project Management skills will be an advantage.

Education / Qualifications / Experience Required.

• University degree in either Marketing or Management.
• At least 3 years’ experience in Marketing, with knowledge in Brand/Trade marketing activities (Cycle planning, Advertising and Promotion).
• Experience in EMF (Cycle planning, brand plan and brand review).
• Excellent Microsoft Excel and analytic skills.
• Conversant in French language will be an added advantage.

All applicants are advised to adhere to the application guidelines for consideration. Only shortlisted candidates will be contacted.

NB: Flexi Personnel does not charge candidates for job placement.