LOCATION: Nairobi

Our client, in the tea processing industry, is looking to fill the position of Marketing Manager.

DUTIES AND RESPONSIBILITIES

Develop a marketing strategy to drive company sales to drive excellent customer experience by:

• Determining marketing objectives.
• Conducting Research (consumer, customer, competitor, industry trends) to gain understanding and actionable insights.
• Evaluating and optimizing pricing and positioning strategy.
• Devising marketing plans that outline suitable advertising and promotional activities.
• Developing budgets to achieve marketing objectives.
• Ascertaining gaps and Identifying future opportunities for growth.

Coordinate internal and external communication and stakeholder management by:

• Driving brand consistency and integrity in all communication material (point of sale materials, Tools of trade, Branding).
• Liaising with marketing agencies and service providers.
• Enhancing brand visibility across market segments across social media platforms and our website.
• Enhancing Brand knowledge and training among internal and external customers
• Participating in events, fairs, and exhibitions.

Execute marketing activities: Timely and effective execution of the marketing campaigns to support sales function & achieve positive ROI- Return on Investment.

Team management:

• Resourcing and structuring the team to deliver effectively.
• Motivate.

Budget Management: Effective utilisation of the marketing budgets to drive brand awareness, visibility, and usage.

Undertake Corporate Social Responsibility: Determining worthwhile causes and needy communities to support and relate positively with the communities to build a positive image and reputation.

KEY PERFORMANCE INDICATORS (HAVE AT LEAST 5)

• Approved Annual Marketing plan.
• Marketing plan review as agreed with line manager.
• Marketing Budget adherence.
• Timely execution of planned Marketing activities.
• Impact of marketing campaigns on sales activity positive ROI.
• Increase market share (as measured by Market Research outcomes).
• Execution of CSR activities as planned.
• People Management (Retention and Performance).
• Customer (trade) & Consumer satisfaction survey.
• Incorporating customer calendar/ activities.

QUALIFICATION, EXPERIENCE, SKILLS AND TRAITS

• Bachelor’s Degree in Marketing, Sales or any Business related field.
• Seven (7) year’s work experience in Product Marketing, three (3) of which have been in marketing management.
• CIM - Chartered Institute of Marketing or MSK - Marketing Society of Kenya.
• Leadership & Results Orientation: able to engage, motivate and work with cross-functional team members; Drive results through people; and hold individuals accountable for results through continuous follow-through initiatives.
• Execution & Consequence Management: Demonstrated ability to apply appropriate consequences.
• Strategic mindset: able to have a long-term perspective of the organization; see the big picture and guide others towards that envisioned goal.
• Professionalism: Negotiation & Communication skills: able to engage, persuade and convince stakeholders in order to get desired decisions, information and output in line with the envisioned deliverables.
• Good commercial and business acumen: understand, brand, consumer, industry and market dynamics and requirements.
• Entrepreneurial mindset: have a business mindset and see the commercial aspects of various initiatives.
• Stakeholder Management: Able to engage effectively with internal and external stakeholders to advance the course of the prioritized initiative.

KEY BARRIERS:

1. Not consumer focused.
2. Low passion for brands.
3. Low sensitivity to external and competitor environments.
4. Low interpersonal skills.

All applicants are advised to adhere to application guidelines for consideration. Only shortlisted candidates will be contacted.

NB: Flexi Personnel does not charge candidates for job placement.