Our client, a leading food manufacturing company in the FMCG sector, specializing in the production and distribution of high-quality food products for consumer markets is looking to hire a Head of Commercial to provide strategic leadership and execution for all commercial activities of their organization.

JOB PURPOSE:

The role will be accountable for establishing the company as the preferred gateway for introducing and growing both existing and new group products in the Ugandan market through effective route-to-market execution, customer acquisition, distributor development and profitable business growth.

KEY DUTIES & RESPONSIBILITIES:

• Commercial Strategy & Business Growth: -
• • Developing and implementing commercial strategies aligned to the Company's vision, annual business plans and growth objectives. 
  • Driving profitable revenue growth, market share expansion and sustainable customer acquisition across Uganda. 
  • Identifying new business opportunities, emerging market trends and opportunities for introducing new products and expanding existing product portfolios. 
  • Developing annual sales budgets, forecasts, pricing recommendations and commercial plans while monitoring overall business performance. 
  • Providing market intelligence, competitor analysis and strategic recommendations to support Management decision-making. 
  • Representing the Company in strategic engagements with customers, business partners, regulators and other key stakeholders.
• Sales, Market Development & Customer Management: -
  • Providing overall leadership for General Trade, Modern Trade, Institutional Sales, Key Accounts and Distributor Management across Uganda. 
  • Recruiting, developing and managing high-performing distributors while ensuring optimum market coverage and product availability. 
  • Building and maintaining strategic relationships with key customers, retailers, wholesalers, institutions and business partners to strengthen the Company's market presence. 
  • Negotiating commercial agreements, pricing, promotional activities and customer trading terms in line with Company policies. 
  • Leading successful product launches, market expansion initiatives and trade marketing activities to increase brand visibility and sales performance. 
  • Working closely with Supply Chain, Finance and Operations to ensure accurate forecasting, efficient stock management, effective credit control and optimal working capital management. 
  • Ensuring high standards of customer service while proactively resolving commercial issues affecting business performance. 
• Leadership, Governance & Commercial Excellence: -
  • Building, mentoring and leading a high-performing commercial team through coaching, performance management and talent development. 
  • Establishing a culture of accountability, customer focus, collaboration, innovation and continuous improvement across the commercial function. 
  • Monitoring and reporting commercial performance against agreed budgets, KPIs and strategic objectives while recommending corrective actions where necessary. 
  • Ensuring compliance with Company policies, commercial procedures, statutory requirements and ethical business practices. 
  • Safeguarding the Company's brands, assets, customer relationships and commercial interests while managing business risks. 
  • Preparing timely management reports, market insights and strategic recommendations to support informed decision-making by the Executive Management and Board. 

EDUCATIONAL QUALIFICATIONS & CAREER EXPERIENCE.

• Bachelor’s degree in Business Administration, Marketing, Commerce, or a related field.
• Relevant professional qualifications in Sales and Marketing will be an added advantage.
• At least 7 years of relevant professional experience, including a minimum of 5 years in a management or leadership role.
• Proven experience in the FMCG industry, preferably within the Food and Beverage sector.
• Demonstrated experience in developing and growing distribution brands, with a strong understanding of last-mile distribution strategies and execution.
• An entrepreneurial mindset, with strong initiative, a proactive approach, and the ability to work independently as a self-starter.
• Experience in establishing and developing a department or business function from the ground up will be an added advantage.
• Ability to work independently while effectively collaborating with cross-functional teams and diverse stakeholders
• Strong understanding of the Ugandan market, including its commercial dynamics, consumer behaviour, distribution channels, and competitive landscape.

You can join our WhatsApp Talent Community with the following link to see our open positions: QAZI by Flexi Personnel.

All applicants are advised to adhere to the application guidelines for consideration. Only shortlisted candidates will be contacted.

NB: Flexi Personnel does not charge candidates for job placement.